Last updated: June 2026 — Ciaran MacPherson, Eddsmithwaller

Privacy Policy

Last updated: January 2026

This Privacy Policy explains how eddsmithwaller.co.uk ("we", "us", or "our") collects, uses, stores, and protects your personal information when you visit our website. This policy applies to all users who access eddsmithwaller.co.uk, a website operated by Ciaran MacPherson that provides eSports betting reviews and related content for users in Great Britain.

By using eddsmithwaller.co.uk, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms described herein, please discontinue use of this website.

Who We Are

eddsmithwaller.co.uk is owned and operated by Ciaran MacPherson. We are a review and information website focused on eSports betting operators, bonuses, and platforms available to users in Great Britain. We do not operate as a licensed gambling operator ourselves.

Information We Collect

We may collect the following categories of personal and non-personal data when you use eddsmithwaller.co.uk:

• Usage Data: IP addresses, browser type, operating system, pages visited, time spent on pages, and referring URLs collected automatically via analytics tools.
• Cookie Data: Information stored via cookies and similar tracking technologies as described in our Cookies section below.
• Contact Information: If you contact us directly, we may collect your name and email address for the purpose of responding to your enquiry.
• Device Information: Technical data about the device used to access our website, including screen resolution and browser version.

We do not collect sensitive personal data such as financial information, payment details, or government identification numbers.

How We Use Your Information

The data collected by eddsmithwaller.co.uk is used for the following purposes:

• To analyse website traffic and improve user experience.
• To understand which eSports betting content and reviews are most useful to our audience.
• To respond to user enquiries submitted via contact forms or email.
• To comply with our legal obligations under applicable law.
• To detect and prevent fraudulent or abusive activity on the website.

Cookies

eddsmithwaller.co.uk uses cookies to enhance your browsing experience. Cookies are small text files stored on your device. We use the following types of cookies:

• Essential Cookies: Required for the basic functionality of the website.
• Analytics Cookies: Used to collect anonymous data about how visitors interact with our site, typically through tools such as Google Analytics.
• Advertising Cookies: May be placed by third-party advertising partners to serve relevant content.

You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of eddsmithwaller.co.uk.

Third-Party Links and Services

eddsmithwaller.co.uk contains links to third-party eSports betting operators and gambling platforms. When you click these links, you will leave our website. We are not responsible for the privacy practices or content of those external sites. We strongly encourage you to review the privacy policies of any third-party websites you visit.

We may use third-party services including Google Analytics to monitor site performance. These services may collect data in accordance with their own privacy policies.

Your Rights Under GDPR

As a user based in Great Britain, you have the following rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data where no legitimate basis exists for us to retain it.
• Right to Restriction: Request that we limit how we process your data.
• Right to Object: Object to processing based on legitimate interests.
• Right to Portability: Request transfer of your data in a structured, machine-readable format.

To exercise any of these rights, please contact us using the details provided below.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by applicable law. Analytics data is typically retained for no longer than 26 months.

Children's Privacy

eddsmithwaller.co.uk is intended exclusively for users aged 18 and over. We do not knowingly collect personal data from individuals under the age of 18. If you believe a minor has submitted personal data to us, please contact us immediately so we can arrange deletion.

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data on eddsmithwaller.co.uk, please contact the responsible person directly:

• Responsible Person: Ciaran MacPherson
• Website: eddsmithwaller.co.uk
• Email: [email protected]

We aim to respond to all legitimate privacy-related requests within 30 days of receipt.

Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be published on this page with a revised effective date. Continued use of eddsmithwaller.co.uk following any update constitutes your acceptance of the revised policy.